Supa Cent, birth name Raynell Steward, is an American entrepreneur, social media influencer, and founder of the viral cosmetics brand “The Crayon Case.” She struggled through adversity in her early life and worked odd jobs before finding immense success with her makeup company.
Supa Cent has built an inspirational rags-to-riches story and amassed a net worth of $5 million as of 2025. This article explores her biography, career, business ventures, net worth, personal life, mansion, inspirational lessons, and more.
| Net Worth | $5 Million |
|---|---|
| Full Name | Raynell Steward |
| Profession | Entrepreneur & Instagram Star |
| Date of Birth | February 2, 1988 |
| Birth Sign | Aquarius |
| Birthplace | Louisiana, United States |
| Nationality | American |
Early Life, Family & Education
Supa Cent was born on February 2, 1988, in New Orleans, Louisiana. Her father was absent during her childhood, so she was raised solely by her mother. She grew up alongside her sister and they developed a close bond early on.
Cent faced adversity and bullying from middle school onwards. Her lively spirit served her well on Vine, where she first gained popularity for her funny videos.
Before starting The Crayon Case, Cent worked various jobs like housekeeping and waitressing to support herself.
Supa Cent lived in Louisiana as a child and went to local schools there. Details about her educational qualifications are scarce, but it is known that she did not attend college.
Supa Cent Net Worth & Professional Career
After finishing high school, Cent struggled to find a clear direction in life. She worked a range of odd jobs as a housekeeper, waitress, and at various establishments to make ends meet.
Even though she could not discover an ideal career path initially, Cent persevered and explored various entrepreneurial ventures. Her diligence finally paid off when she launched several startups and built up her current cosmetics empire.
Some of Supa Cent’s early business roles included:
- CEO of Bayou Scooter Rentals in New Orleans
- CEO of the entertainment company “Watch My Smoke Entertainment”
These initial entrepreneurial experiences gave Cent valuable knowledge on how to run a business. However, she only gained mainstream success after launching her makeup brand.
Launch of The Crayon Case & Rise to Fame
The turning point in Supa Cent’s career came when she founded her cosmetics company “The Crayon Case” in 2017. She single-handedly built it from the ground up, and the brand went viral shortly after launching.
In 2018, The Crayon Case generated $1 million in revenue from a single 2-hour Cyber Monday sale. Cent had clearly tapped into an underserved market with her unique product lineup.
The brand’s growth continued to skyrocket exponentially:
- In 2019, The Crayon Case amassed $1.37 million in sales in under 60 minutes during a restock.
- By 2022, the company hit a record $2 million in sales in just 3 minutes during a restock event.
A key factor in The Crayon Case’s success is Cent’s marketing genius and connection with her followers. She engages with customers actively on social media and incorporates their input into new product launches.
As of January 2025, The Crayon Case Instagram page has attracted over 1 million followers. Supa Cent herself has over 2.9 million Instagram followers.
Supa Cent’s Net Worth
As of 2025, Supa Cent’s net worth is estimated to be around $5 million. The vast majority of her wealth can be credited to the meteoric rise of The Crayon Case.
In just over 5 years, Cent grew her cosmetics brand from nothing into a multimillion-dollar company. She achieved this remarkable feat while being the sole owner and face of the business.
Breakdown of Supa Cent’s Net Worth:
- The Crayon Case sales revenue
- Social media monetization
- YouTube AdSense earnings
- Brand partnerships & collaborations
- Public appearances & talks
Supa Cent deserves immense credit for bootstrapping a hugely successful brand without external investors or loans. She exemplifies determination despite obstacles throughout her journey.
Supa Cent’s $2.6 Million Mansion & Car Collection
With her newly-amassed fortune, one of Supa Cent’s first purchases was a luxurious $2.6 million mansion in Florida in early 2020.
She gave fans a YouTube house tour that showcased amenities like a home theater, 10-car garage, pool, and private helipad.
Some other highlights of Supa Cent’s car collection and lifestyle:
- Owns a Mercedes Benz G-Wagon worth $140,000
- Recently bought a blue Bentley Continental GT worth $200,000+
- Has purchased multiple homes and investment properties
- Enjoys high-end fashion and luxury vacations
While Cent currently lives in Florida, she is a frequent visitor to her home state of Louisiana. She gives back generously by organizing community events and creating jobs through her companies.
Supa Cent Personal Life
Supa Cent prefers to keep the details of her personal relationships private for the most part. Here are some key personal facts that are known about her currently:
- She is a married woman, but her husband’s identity remains undisclosed
- She has two children named Tre and Lea from a previous relationship
- Previously dated a man named Lewis Lou
- Devoted mother and businesswoman
Supa Cent has shared glimpses of her kids on social media but granted them relative privacy otherwise. She appeared on an episode of Unlikey Millionaires where she discussed being a young mother and entrepreneur.
Family and motherhood are clearly very important aspects of life for Cent amid her tremendous career success.
Favorites Quotes From Supa Cent
"You don't have to start out swinging. People love watching brands start from the bottom." – Supa Cent Share on X "God has bigger plans for you. Don't let any loss keep you down. He's preparing you for something far greater than you have ever imagined." – Supa Cent Share on X3 Inspirational Lessons from Supa Cent
Supa Cent’s journey from adversity to multimillionaire business mogul provides many poignant lessons. Here are just a few inspirational quotes and ideas from her story:
1. Embrace Challenges
“If it doesn’t challenge you, it doesn’t change you. Set fire to it.”
Supa Cent encouragingly stresses the power of confronting difficulties head-on. Turning challenges into fuel for growth is central to her mindset.
2. Work for Your Dreams
“Go and get your things. Dreams mean work.”
Cent highlights that attainable dreams require diligent work. She exemplifies this in her hands-on role scaling The Crayon Case into a phenomenon.
3. Struggle Leads to Progress
“No struggle, no progress, no success.”
Without her early struggles, Supa Cent may have never built the resilience to overcome obstacles and find massive success. Her struggles paved the way for progress.
Conclusion
In summary, Supa Cent has built a net worth of $5 million through her cosmetics company The Crayon Case and related ventures. She overcame a difficult early life and string of odd jobs before launching the brand that propelled her to fame and fortune.
Cent now enjoys an affluent lifestyle with homes, cars, and designer fashion. However, she remains deeply connected to her Louisiana roots and entrepreneurial journey.
Supa Cent’s story provides many nuggets of inspiration related to chasing dreams despite adversity. She exemplifies turning struggle into progress and embracing life’s challenges.
